1. Interface basis
Ask whether the critical path uses the official API. Tools built on unofficial endpoints may work today and break, or put your accounts at risk, tomorrow. This single question eliminates most options.
Five questions separate tools that hold up over months from ones that look fine in a demo.
Ask whether the critical path uses the official API. Tools built on unofficial endpoints may work today and break, or put your accounts at risk, tomorrow. This single question eliminates most options.
One account should mean one fingerprint and one pinned egress. If the tool logs every account in from the same environment, your accounts are coupled whether or not the vendor admits it.
Look for per-account daily caps, spacing, and a circuit breaker that slows down automatically. A pure queue with no limits will happily push you into enforcement.
Most tools stop at publishing. If you also have to answer people, check whether inbound DMs and comments become an assigned workflow or just sit in an inbox.
Cloud-only is fine for many teams. If your data cannot leave your infrastructure, check whether self-hosted deployment exists before you standardise on a vendor.
Usually no. Many teams keep a scheduler for broad channels and use a dedicated workbench for the account fleet and DMs.
Score each candidate on the five questions above and write it down. Demos are optimised for the happy path.
Weakly. The interface basis and isolation questions matter more than the invoice.
Five questions separate tools that hold up over months from ones that look fine in a demo.